Your numbers · private, on this page
Your hotel is one system. So are its leaks.
Occupancy, ADR, RevPAR: the numbers everyone knows describe one night. The ones that decide next year sit between the nights: whether a visitor books, whether a sign-up hears from you, whether a review gets an answer, whether a guest comes back, and through which door.
Nice Lamp doesn't fix all of it. Each service touches a place where the whole house gains or loses. Put in your own numbers and see which one matters most to you.
Where it leaks, and what touches it
The momentWhat leaksYour numberNice Lamp
Found & chosenVisitors who reach your site and don't book: broken paths, switching languages, domestic ones included.What half a point of conversion is worth →The audit
Found & chosenReviews without a reply, read by every future guest.The reviews nobody answers →The audit
Signed upA newsletter sign-up who never hears from you, and stays a bare address.The sign-up nobody greets →The welcome email
After the stayThe second stay that never becomes a third.What a returning guest is worth →The welcome email, then the newsletter
Coming backA guest you already hosted, won back through an OTA, commission paid twice.Paying twice for the same guest →The concierge
Write to Sonja
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Tell me which hotel, and which number surprised you. I reply personally.