Someone just left you their email address.
The welcome email is the first message every new newsletter sign-up receives from your hotel. I write it in your voice, in up to four languages, and set it to go out on its own.
They're dreaming about their next trip. Maybe with you. This is the moment to say hello.
A welcome email in your hotel's voice. Then it runs on its own.
I write it for you, or we write it together. In English, French, Dutch or German. Or all four.
Then one session in the tool you already use, to set up the automation. Every new sign-up gets your welcome, without anyone lifting a finger.
A welcome that goes out on its own, at every sign-up, in your name.
You don't have to think about it again. It just keeps saying hello.
Hello,
Thank you for leaving us your address. We promise not to abuse it: a letter when Toulouse has something to tell, nothing more.
To start, a house secret: the brick turns properly pink around seven in the evening. From our terrace, it's the best seat in town.
The day you feel like coming to check, this is where you book.
See you soon, perhaps. — Camille
Hôtel Lumière is invented.
Put in your own numbers. Nobody sees them but you.
The figures filled in belong to an invented hotel. Replace them with yours: everything is calculated on this page, and nothing you type leaves your device.
Someone gave you their address. What happens next?
In my experience, nine hotels in ten never say welcome to a newsletter sign-up. Rude, coming from a house whose trade is hospitality. And expensive: a sign-up that hears nothing stays a bare address. Name and email, a transaction record, not a relationship.
A welcome that asks one or two light questions (language, reason for travel, when they dream of coming) turns it into an enriched profile. Welcome emails are the most-read emails there are: clicked 16.6% of the time against 3.84% for newsletters, more than four times as often (GetResponse, 4.4 billion emails). In one hotel CRM's campaign data, 1,000 emails sent brought about 12 bookings: an example from one platform, not a rate for your list. Without a welcome, the sign-up forgets you, and your first newsletter months later risks being the one marked as spam, which weighs on your sender reputation for every email after it.
Sources: GetResponse Email Marketing Benchmarks 2024, 4.4 billion emails sent in 2023, all sectors · Bookboost platform data, European hotels, 2024–2026 (a campaign example: 1,000 emails sent, about 12 bookings). The 1.2% in the calculator is an illustrative assumption, not a measured rate for sign-ups.
Example numbers, replace with yours
- —bookings a year that list could bring, at that assumption
- —what one year of sign-ups is worth, booked direct
| if 1 in 200 books | — |
| if 12 in 1,000 book | — |
| if 1 in 50 books | — |
I write the welcome in your hotel's voice, in up to four languages, with the questions that enrich each profile, and we switch it on in the tool you already use.
Talk it through with Sonja →You price the room-night. What is the relationship worth?
RevPAR, ADR and occupancy all describe a single night. They say nothing about the guest who keeps coming back. Across Bookboost's hotels, a guest with five or more stays has brought about nine times the revenue of a one-stay guest; ten or more, about eighteen times. Repeat guests pay a lower rate per night and are still worth far more: it is frequency, not rate.
The biggest drop sits between the second stay and the third: about 7 in 10 second-time guests never come back a third time. That is exactly the moment a hotel stops writing.
Source: Bookboost platform data, 6M+ guest records, European hotels, 2024–2026. Their CRM, but hotels on any PMS or CRM live the same pattern.
Example numbers, replace with yours
- —a one-stay guest, multiplied by
- —guests who come back each year, at your rate
- —of those second-stay guests, roughly, will not come a third time
| +1 point of returning guests, per year | — |
| +2 points | — |
| +3 points | — |
The welcome, then the newsletter, keep you in the guest's mind between stays, especially after the second. The 1× / 5+ / 10+ comparison on your own PMS export is part of the paid work.
Talk it through with Sonja →Your sending tool, your list, your subscribers: all of it stays with you.
Nothing goes out in your name that you haven't read.
Staying on a traveller's mind while they plan their next stay.
Email is the simplest way to do it. And a booking that starts in your email lands on your page, with no commission on the way.
Then: the newsletter. Then: the whole journey.
Once your welcome is running, the newsletter is next: your one-to-one conversation with someone who wants to get to know your hotel. It doesn't have to be a chore, or a blank page every month. I have ways to make it easy and fun, for you and for your reader.
And if you want it, the tool behind all this becomes yours. You say what you need: one email, or a whole sequence along your guest's journey (the booking, the days before arrival, the stay, the thank-you after). It writes it in your hotel's voice, with real addresses from your own neighbourhood, adapted to who is coming. I set it up, load your voice, give you access and show you how it works. After that you use it on your own, and send from the tool you already use.
No judgement.
I just want to help you be the one hotel in ten that says welcome.