“What's good nearby?”
The local concierge is a link your guest opens on their phone: they describe a mood and get a plan of local places in your hotel's name, with a map and a button to your own booking page.
Your team knows the best places in town. What if your guests could carry that knowledge in their pocket: while they plan their stay, and while they wander the city?
Not another dashboard. Not a tool your team has to babysit. A quiet system that makes your guest feel like a local.
They describe a mood. It hands back the city.
A guest gets a link, in your confirmation email or on a card at reception. They type what they feel like, and get a plan in your hotel's name: real, verified places, a map, and a button straight back to your booking page.
No download, no account.
And it shares itself.
Every plan becomes a card the guest can send to friends on WhatsApp or social media, carrying your name and your direct-booking link with it.
- Direct bookings.Every plan points home, to your page, not to a platform taking 15–20%.
- Guests who feel like locals.They get the real feel of the city, because the places are yours, vetted.
- A relationship you own.Your guests, your voice, your places.
Nothing to install, nothing extra on the front desk.
One conversation to learn your places, then a check-in each quarter to keep them fresh.
Put in your own numbers. Nobody sees them but you.
The figures filled in belong to an invented hotel. Replace them with yours: everything is calculated on this page, and nothing you type leaves your device.
Why pay again to win a guest you have already hosted?
A guest who slept in your house, liked it, and comes back through Booking or Expedia costs you the commission a second time. You paid to meet them once; you pay again to keep them.
The channel of the first stay sets the course: across 2.2 million guests in Bookboost's data, those who booked direct came back at about four times the rate of OTA guests (5.1% vs 1.3%), and among the most loyal, direct-acquired guests are worth about three times more. Call what you win back avoided commission, not free bookings: it is still work, just much cheaper work.
Source: Bookboost, direct vs OTA guest return rate, 2.2 million guests, European hotel groups, 2024–2026. The 3× figure rests on only 121 OTA guests at the 10+ stay level: read it as a direction.
Example numbers, replace with yours
- —returning guests who come back through an OTA
- —paid each time, to re-win one of them
| if 1 in 4 of them came home | — |
| if half of them came home | — |
| if all of them came home | — |
Every concierge plan carries your hotel's name and a button straight to your own booking page, and it gets shared with the friends who travel next. The way back leads to you, not the platform.
Talk it through with Sonja →You already have the hotels. Add the concierge.
The concierge also exists white-label, to sit inside a product hoteliers already use: PMS, booking engine, hotel group, tourism board. You keep the client relationship and your brand; Nice Lamp supplies the local layer.
Want yours? Let's talk.
Tell me where your hotel is. I reply personally.